{"id":9227,"date":"2017-09-06T22:31:58","date_gmt":"2017-09-06T20:31:58","guid":{"rendered":"https:\/\/directcoffee.net\/vraie-durabilite\/commerce-direct\/"},"modified":"2020-05-13T10:33:40","modified_gmt":"2020-05-13T08:33:40","slug":"commerce-direct","status":"publish","type":"page","link":"https:\/\/directcoffee.net\/fr\/vraie-durabilite\/commerce-direct\/","title":{"rendered":"Commerce direct"},"content":{"rendered":"

Le commerce direct est plus \u00e9quitable<\/h1><\/h1><\/div>
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Le commerce direct est plus \u00e9quitable<\/h1><\/h1><\/div>
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Les certificats de commerce \u00e9quitable fairtrade sont une premi\u00e8re \u00e9tape tr\u00e8s positive en direction d’une \u00e9conomie mondiale plus juste. Mais juste acheter un caf\u00e9 certifi\u00e9 d’un importateur suisse et croire que les caf\u00e9iculteurs recevront leur juste part gr\u00e2ce au syst\u00e8me du fairtrade, \u00e7a n’est pas pour nous ! Il nous faut conna\u00eetre personnellement les hommes et les femmes qui cultivent notre caf\u00e9. Nous assurer que le plus d’argent possible reste entre les mains de ceux qui cr\u00e9ent de la valeur \u00e0 proprement dit, ceux qui le m\u00e9ritent le plus.<\/h3>\n<\/div>
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Une relation direct, sans interm\u00e9diaires<\/span><\/h2><\/h2><\/div>

Le commerce international n’est presque jamais direct: une multitude d’interm\u00e9diaires se glissent entre fabricants et consommateurs, en prenant au passage une commission pour leurs services. Dans le monde du caf\u00e9, cela veut souvent dire que les interm\u00e9diaires peuvent s’acheter voitures et cha\u00eenes en or, tandis que les agriculteurs qui ont travaill\u00e9 dur toute l’ann\u00e9e pour la r\u00e9colte et qui doivent bien s\u00fbr nourrir leur famille toute l’ann\u00e9e, peinent \u00e0 joindre les deux bouts.<\/span><\/h4>\n<\/div>
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Une relation direct, sans interm\u00e9diaires<\/span><\/h2><\/h2><\/div>
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Le commerce international n’est presque jamais direct: une multitude d’interm\u00e9diaires se glissent entre fabricants et consommateurs, en prenant au passage une commission pour leurs services. Dans le monde du caf\u00e9, cela veut souvent dire que les interm\u00e9diaires peuvent s’acheter voitures et cha\u00eenes en or, tandis que les agriculteurs qui ont travaill\u00e9 dur toute l’ann\u00e9e pour la r\u00e9colte et qui doivent bien s\u00fbr nourrir leur famille toute l’ann\u00e9e, peinent \u00e0 joindre les deux bouts.<\/p>\n<\/div>

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Notre principe : Le commerce direct<\/h2><\/h2><\/div>

Plus nous \u00e9vitons les interm\u00e9diaires, plus les agriculteurs sont r\u00e9compens\u00e9s pour leur travail. Et si on y r\u00e9fl\u00e9chit, les organisations de certification du Commerce Equitable sont aussi une sorte d’interm\u00e9diaire. Pour de nombreux agriculteurs, la certification est d’ailleurs tout simplement trop co\u00fbteuse. Lorsque nous avons import\u00e9 notre caf\u00e9 la premi\u00e8re ann\u00e9e, nous avons choisi de travailler avec une coop\u00e9rative certifi\u00e9e fairtrade – juste pour \u00eatre s\u00fbrs, en quelque sorte. Depuis la deuxi\u00e8me ann\u00e9e de notre existence, nous travaillons avec des coop\u00e9ratives certifi\u00e9es et non certifi\u00e9es. Les conditions de vie et de travail n’y sont pas diff\u00e9rentes.<\/p>\n<\/div>

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Acheter du caf\u00e9 de petits agriculteurs familiaux signifie financer des uniformes scolaires, et non pas la piscine d’un directeur de plantation.<\/h2><\/h2><\/div>
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Acheter du caf\u00e9 de petits agriculteurs familiaux signifie financer des uniformes scolaires, et non pas la piscine d’un directeur de plantation.<\/h4><\/h2><\/div>
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L’organisation en coop\u00e9ratives aide les agriculteurs de trois fa\u00e7ons: premi\u00e8rement, ils peuvent entreprendre ensemble des investissements plus importants, pour un moulin humide par exemple, qui permet \u00e0 chacun de gagner un revenu plus \u00e9lev\u00e9. Deuxi\u00e8mement, la coop\u00e9rative fait office de caisse d’\u00e9pargne. En Ethiopie. les caf\u00e9iculteurs ont en g\u00e9n\u00e9ral une seule rentr\u00e9e d’argent par an, pendant la r\u00e9colte de caf\u00e9 en novembre-d\u00e9cembre. Mais la coop\u00e9rative, qui appartient aux producteurs, verse en plus un dividende quand la vente du caf\u00e9 est termin\u00e9e, vers le mois de juillet. Cet argent aide les agriculteurs \u00e0 mieux g\u00e9rer leur entreprise et le budget familial. Finalement, le fait d’agir ensemble en coop\u00e9rative et d’avoir un plus gros volume donne une meilleure position de n\u00e9gociation aux producteurs.<\/p>\n<\/div>

Prix justes
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Le prix que nous payons pour notre caf\u00e9 n’est pas fix\u00e9 \u00e0 New York \u00e0 la bourse, mais dans une conversation personnelle avec les agriculteurs sur place. La qualit\u00e9 extr\u00eamement \u00e9lev\u00e9e du caf\u00e9, qui d\u00e9pend dans une large mesure du travail des agriculteurs, est d\u00e9terminante pour le prix. Et \u00e7a, nul ne le sait mieux que les cultivateurs eux-m\u00eames, car il y a quelques ann\u00e9es ils vendaient leur caf\u00e9 sur le march\u00e9 local : \u00ab\u00a0Avant cela, nous vendions notre caf\u00e9 pour 1,5 \u00e0 2 birr. Maintenant, nous en recevons 10 \u00e0 15\u00a0\u00bb. C’est ce que Kedir Aba Megal, un des producteurs de la coop\u00e9rative de Bufeta Gibe, nous a dit. Il s’agit d’une multiplication par dix du prix – cela est aussi d\u00fb au fait qu’une \u00e9tape suppl\u00e9mentaire de la transformation du produit est r\u00e9alis\u00e9e par les agriculteurs : ils lavent, s\u00e8chent et trient le caf\u00e9 eux-m\u00eames. Un quart de notre prix de vente reste donc en Ethiopie.<\/p>\n<\/div>

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Transparence, pas un label anonyme<\/p>\n

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Il est bien s\u00fbr plus commode de payer pour un certificat que d’avoir une histoire comme celle de Kedir, car sans des heures de voiture sur les pistes poussi\u00e9reuses et les bosses, cela est impossible. N\u00e9anmoins, nous pr\u00e9f\u00e9rons faire confiance \u00e0 nos propres yeux et oreilles plut\u00f4t qu’ \u00e0 des labels anonymes. Et nous esp\u00e9rons que les buveurs de caf\u00e9 en Suisse nous suivront sur ce chemin : litt\u00e9ralement ! Car cette ann\u00e9e, nous emmenons cinq \u00e0 dix personnes enthousiastes chez les caf\u00e9iculteurs de l’Ouest \u00e9thiopien. Tu veux venir avec nous ? Clique ici pour en savoir plus.<\/a><\/p>\n<\/div>

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Acheter du caf\u00e9 de commerce direct<\/span><\/p><\/h1><\/div>

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Sets de d\u00e9gustation: D\u00e9couvre ton caf\u00e9 pr\u00e9f\u00e9r\u00e9<\/span><\/p>\n<\/div><\/div><\/div>

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<\/i>commander de suite<\/span><\/a><\/div>
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Set de d\u00e9gustation: grain 3 x 100g<\/p>\n

pour 29.90 CHF<\/p>\n<\/div>

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\"Set<\/a><\/span><\/div><\/div>
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Set de d\u00e9gustation: capsules compostables<\/p>\n

3 x 10 capsules pour 29.90 CHF<\/p>\n<\/div>

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Set de d\u00e9gustation: moulu 3 x 100g<\/p>\n

pour 29.90 CHF<\/p>\n<\/div>

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Capsules compostables
\ncompatibles Nespresso\u00ae<\/span><\/p>\n<\/div><\/div><\/div>

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\"Ambo<\/a><\/span><\/div><\/div>
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<\/i>commander ici<\/span><\/a><\/div>
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Ambo
\nVraiment fort
\n40 capsules \u00e0 25 CHF<\/p>\n<\/div>

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Mulu
\nIntense & complexe
\n40 capsules \u00e0 25 CHF<\/p>\n<\/div>

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\"capsules<\/a><\/span><\/div><\/div>
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Lomi
\nDoux & Fruit\u00e9
\n40 capsules \u00e0 25 CHF<\/p>\n<\/div>

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Grains<\/span><\/p>\n<\/div><\/div><\/div>

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\"Tenikara<\/a><\/span><\/div><\/div>
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T’enikara
\nVraiment fort – grain
\n350g d\u00e8s 15.50 CHF<\/p>\n<\/div>

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\"Kelemi<\/a><\/span><\/div><\/div>
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<\/i>commander maintenant<\/span><\/a><\/div>
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K’elemi
\nIntense & complexe – grain
\n350g d\u00e8s 15.50 CHF<\/p>\n<\/div>

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\"Lesilasa<\/a><\/span><\/div><\/div>
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<\/i>commander ici<\/span><\/a><\/div>
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Lesilasa
\nDoux et fruit\u00e9 – grain
\n350g d\u00e8s 15.50 CHF<\/p>\n<\/div>

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Moulu<\/span><\/p>\n<\/div><\/div><\/div>

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\"Tenikara<\/a><\/span><\/div><\/div>
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<\/i>commander de suite<\/span><\/a><\/div>
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T’enikara
\nVraiment fort – moulu
\n350g d\u00e8s 15.50 CHF<\/p>\n<\/div>

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\"Kelemi<\/a><\/span><\/div><\/div>
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<\/i>commander maintenant<\/span><\/a><\/div>
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K’elemi
\nIntense & complexe – moulu
\n350g d\u00e8s 15.50 CHF<\/p>\n<\/div>

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\"Lesilasa<\/a><\/span><\/div><\/div>
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<\/i>commander ici<\/span><\/a><\/div>
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Lesilasa
\nDoux et fruit\u00e9 – moulu
\n350g\u00a0 d\u00e8s 15.50 CHF<\/p>\n<\/div>

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Sets de cadeaux<\/span><\/p>\n<\/div><\/div><\/div>

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<\/i>commander de suite<\/span><\/a><\/div>
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3 x 100g grain
\navec moulin \u00e0 caf\u00e9
\n49.90 CHF<\/p>\n<\/div>

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3 x 100g moulu
\navec French Press
\n49.90 CHF<\/p>\n<\/div>

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<\/i>commander ici<\/span><\/a><\/div>
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3 x 10 capsules de caf\u00e9,
\n\u00e9pices de caf\u00e9 & mangue
\n49.90\u00a0 CHF<\/p>\n<\/div>

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\"Cadeau:<\/a><\/span><\/div><\/div>
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<\/i>commander de suite<\/span><\/a><\/div>
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3 x 100g grain
\navec moulin, cafeti\u00e8re & french press
\n99.90 CHF<\/p>\n<\/div>

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\"Image<\/a><\/span><\/div><\/div>
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<\/i>commander maintenant<\/span><\/a><\/div>
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3 x 100g grain
\navec moulin & cafeti\u00e8re
\n79.90 CHF<\/p>\n<\/div>

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\"Image<\/a><\/span><\/div><\/div>
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<\/div>
<\/i>commander ici<\/span><\/a><\/div>
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3 x 100g grain
\navec moulin & French press
\n79.90 CHF<\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"parent":9173,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-9227","page","type-page","status-publish","hentry"],"yoast_head":"\nCommerce direct – Direct Coffee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directcoffee.net\/fr\/vraie-durabilite\/commerce-direct\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commerce direct – Direct Coffee\" \/>\n<meta property=\"og:url\" content=\"https:\/\/directcoffee.net\/fr\/vraie-durabilite\/commerce-direct\/\" \/>\n<meta property=\"og:site_name\" content=\"Direct Coffee\" \/>\n<meta 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